Many merchants who are looking for additional places to expose their goods realize that the opportunity to sell on Google shopping is just priceless. It can boost traffic to the e-store and bring more loyal clients. A lot of articles tell you how to sell on Google shopping. In this review we want to give you some comprehensive info on the platform and the tools it offers.
If you plan to sell on Google shopping, you should look closer at this platform. It is a little different from regular AdWords advertising. Google decides on the display of listings. So, if you want to sell on Google shopping, you are better off with implementing advanced SEO tactics.
Vendors who want to sell on Google shopping and succeed need to know the basics of Google. These are Google AdWords and Google Merchant Center. First thing is to know how to create a feed. Then the task is to optimize it and take care of bidding. In this review we want to tell you how to sell on Google shopping giving you info points you can use in your marketing campaigns.
When you begin creating your feeds and strategize bids, you need to do some setup steps in your account. If you a vendor who strives to sell on Google shopping and get results, you should create some basis for your ads. It can be done in Google Merchants Center. It is also important to create an account with AdWords. Also Google Analytics tools can assist you with your campaigns.
Setting up the info regarding shipments and taxes is the first step. It can be done in Google Merchant Center. For retailers who are learning how to sell on Google shopping it is necessary to find out the best way to build the feeds. They can do it by hand or utilize a specially developed add-on for automatic upload of the info on the items. Some apps are created to do that (for example the one from Shopify etc.)
So merchants who want to boost the traffic to their e-stores by learning how to sell on Google shopping first need to sign up with Google and get to their accounts. They must get some info on taxes (input the states/rates for their items). If you want to sell on Google shopping, you need to enter shipping info. You can offer a flat rate or use other options. You can base your fees on prices from carriers.
Another step for merchants who want to sell on Google shopping is verification of site ownership. Your registrar will provide this data so it is not a complicated issue. It is possible to use Merchant Center for this purpose.
The last step is also very simple. It is about linking your accounts. Vendors who sell on Google shopping can do this easily. There is a lot of info online in guides telling you how to do it. So if merchants are looking for some info helping to sell on Google shopping they can find tons of helpful tips.
Naming campaigns, selecting priority and other steps are also worry-free. Vendors who sell on Google shopping can enter more than one campaign (setting up a priority for each one). Priority is a basis for Google to select an item for display. The next setting that it takes into consideration is a bid. Higher bids win.
The adverts created by merchants who strive to sell on Google shopping require specification of amounts of bids. There are certain recommendations for starter bids. They should be between ten and eighty-five cents. It all depends on competition. Merchants who sell on Google shopping should realize that it requires different approach. It is not your usual search. Here the bidding goes on single items or group of items. When it comes to delivery, there are several methods. It is possible to choose standard delivery. But some people may select an accelerated one.
To make sure the adverts are showcased everywhere in the world, merchants who sell on Google shopping need to pay attention to location option. People who create a campaign need to look carefully which setting to change and which to leave unchanged. Some settings may refer to Partners. So adjusting settings is a must if you want to sell on Google shopping. There are lots of videos and tutorials explaining the tactics.
Optimization of adverts can be done by creating link between accounts. It is a crucial part of the campaign. It gives more opportunities for accessing the info on conversion and allows to track client engagements. Also using Analytics account is very important for those merchants who want to sell on Google shopping.
Sellers need to track conversion. They can do this right from their dashboard. There is a button allowing them to do it. Setting up strategic goals is the right approach if you want to sell on Google shopping. Choosing the right categories is important as well. There are certain types of categories you need to be aware of.
Unique items that are highly desirable. These are top sellers. The competition for them is low. Other products are less unique but may be labeled as consumer goods. They offer lower prices and lower profit margins but are more affordable. Items offering high margins are good for generating revenues.
If you need to automate listings of items across multiple channels, there are many solutions that allow to do that. One of them is called Shopping Cart Elite. It gives the opportunity to achieve much success with many platforms. Retailers find it very convenient to use and extremely useful. It helps to sell on Google shopping and other channels.
In the scope of this review we cannot give you all the details on Google shopping. The only thing we want to add here is the tips on choosing images for the items you want to sell on Google shopping. The pictures need to be professionally made, family-oriented and not blurry. With quality images available you can be ready to set up your campaigns and start to sell on Google shopping. For newbies it is recommended to start small and then manage more and more products. You can get tons of valuable tips on Google site telling you how to grow sales and scale your business on the web. Please also feel free to read our other articles on the subject of ecommerce.